Prompt variables, explained in five minutes
Those [BRACKETED WORDS] in our prompts are the bits you change. Here's how to fill them well.
If you've opened a prompt here, you've seen words in square brackets, like [BRAND NAME] or [AUDIENCE]. Those are variables. You type in your own details and the prompt rewrites itself.
Simple idea. But how you fill them changes the result a lot.
Be specific, not long
"Young mums in Chattogram who shop on Facebook" is better than "everyone". It's also better than a whole paragraph. One clear line.
Use real names and numbers
If the size is 1024x1024, write that. If the brand is "Mitu's Kitchen", write exactly that, with the apostrophe.
Don't fight the prompt
If a variable says [TONE] and you write "make it amazing and viral", the model gets confused. Pick a tone: friendly, formal, playful, calm.
Copy, then tweak
After you copy the final prompt, you can still edit it in the AI tool. Nothing's locked.
We also added word suggestions while you type, so common words pop up and you can tap instead of typing. Small thing, but it's nice on a phone.